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Turismo
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Turismo

Turismo

Turismo

Una colección imprescindible para la formación continua de los profesionales del mundo del turismo; hoy la principal fuente de ingresos de países mediterráneos y latinoamericanos necesita avanzar en su oferta, pero al mismo tiempo en la calidad de esta oferta. De ahí la oportunidad de esta colección.

Visualización: Lista / Mosaico
Del fracaso al éxito en la nueva era del Turismo Rural
El turismo en las zonas rurales ha sido en general poco rentable y escaso generador de desarrollo lo..
22.00€
Escapistas de la realidad
Este ensayo aparece en un momento de crisis global, tanto financiera, política como social. No es ca..
15.00€
Guía turístico
El turismo es casi un icono del mundo globalizado en el que ya no existen distancias insalvables y t..
20.00€
Hotel Control
Por la complejidad de su oferta de servicios, la industria de la hotelería es muy difícil de control..
33.00€
Re-inventando el turismo rural
De la mano de profesionales dedicados al turismo rural y de especialistas universitarios, este libro..
19.50€
Multiculturalidad y Comunicación
¿Cómo debemos saludar a los japoneses, estrechando sus manos o con una leve reverencia? ¿Qué connot..
16.00€
Eventos, reuniones y banquetes
La atención a servicios contratados para grupos de personas, sean familiares o empresarios, sea para..
21.50€
Manual del Guía
En Manual del guía no existe una fórmula mágica para escribir un buen manual,pero sí exi..
15.00€
El animador
El animador... siempre un mensajero de felicidad. El puesto de animador es un elemento clave en la c..
15.00€
Diccionario turístico inglés-español
¿Qué significan las siglas AFT? ¿o NUC? ¿Tiene más de un significado la palabra "pull"? La nueva era..
15.00€
La gobernanta
El puesto de gobernanta, también llamado ama de llaves en otros países, es vital para el buen desarr..
20.00€
El jefe de recepción
Existe una importante desigualdad entre el constante crecimiento de la industria turística y la esca..
21.00€